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Ideaworks are pleased to announce an alliance with Dutch marine company Admarel. Admarel are part of the Alewijnse group, specialising in advanced marine electronics. Our companies both have strong family cultures, shared values and complementary skill sets. The alliance will add value, reduce risk and provide owners and shipyards with a seamless yacht build experience.

“Alliances and partnerships produce stability when they reflect realities and interests.” Stephen Kinzer

The Ideaworks and Admarel alliance was founded on the personal relationship between Kevin Andrews, Ideaworks Managing Director and co-founder, and Dick Alewijnse, the fourth generation Alewijnse to have headed the company. “Our companies have the perfect fit of skills and experience,” says Kevin “We ultimately want the same outcome; for our clients to be assured that their marine project will run as seamlessly as possible with the best possible result”. When an owner or shipyard appoint a team to work on their build they want to know who they are doing business with. “We want our clients to trust us,” adds Kevin, “By formalising this alliance we are showing how much we trust each other”.

Projects that Admarel and Ideaworks may be working on together include; complex AV installations, large scale video entertainment systems, ambient and interactive lighting installation and entertainment systems.

Ideaworks and Admarel will be exhibiting at METSTRADE show on the 15th, 16th, 17th November in the Superyacht Pavilion.

Chris Jones on Linkedin
Chris Jones
Managing Director at Ideaworks

Since joining Ideaworks from university in 1999, Chris has been involved with the design and delivery of connected technologies within high end homes around the world. Over the past decade, he has played an integral role in shaping the company as well as leading major projects.

Chris has held various positions during his career at Ideaworks which are indicative of his diverse skillset. Product Designer, Project Manager, Quality Manager, Operation Director…to name a few. He is passionate about simplifying the complicated and refining processes to better serve clients. Chris is happiest when he knows his team are happy. He remains committed to creating a positive working environment where everyone can achieve their potential.


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